What kind of media institution might distribute your media product and why? How did you attract/address your audience?

This is my film opening title sequence with my Directors Commentary.

My commentary was not long enough to fill the whole of the length of the sequence so I just placed short bit of commentary in different sections of the sequence where I felt they fitted.

To make sure that whoever is watching it doesn't get bored of having nothing to listen to whilst there is no commentary, every time I stop speaking the original music plays to fill the silence.